Meet Naseem Diamonds, jewelry that will decorate your holidays with sparkles

Van Cleef & Arpels celebrates the festive season with a special collection, the Diamond Breeze™. From mid-November 2017 to mid-January 2018, this world's creations are on display with diamond-only pieces – including the Lotus and Sparkling Floral creations from the Frivole TM collection. Openwork necklaces, earrings and rings between the fingers evoke the beauty of a snow-capped nature that shimmers in the warm winter weather.

With Diamond Breeze, open the doors to a magical fantasy world decorated with sparkling snow that fills every Van Cleef & Arpels store, right up to the website and even social networks. Nature, one of the Maison's most beloved subjects, bursts with life against a crystal background, in which plants and animals gather to reveal the most beautiful creations.

While the website takes on the colors of the event, the house publishes a video showing the touching journey of a ladybird and a cheerful baby bird of the Japanese Shima Inaga family as they explore Diamond Breeze's choices in a game of hide and seek among branches and snowy peaks.

In order to provide an augmented reality experience, the five Van Cleef & Arpels stores will be equipped with an interactive mirror through which visitors to the boutique can recreate the atmosphere of Diamond Breeze, record a 10-second video and share it on social networks.