Swiss watch brand Parmigiani Fleurier appoints new CEO

The Swiss watch house Parmigiani Fleurier,Management Board theCompany Announcing the appointment السيد Guido Terini CEO of the company He succeeds David Traxler, who decided to continue his career outside the group after two and a half years at the helm of the company.

Fritz Schuser, president of the Sandoz Family Foundation, explained: PrepareJido TyrيI am a well-known strategist He has experience and knowledge In the world of watches andI have oversaw a restructuring change Bvlgari Bulgari As one of the brands Globalism The leader in the luxury watch segment. We are all confident that Guido Terini will walkتTake Parmigiani Fleurier to new heights.”

Terrini commented, “I am very honored to have been chosen for this position and I am excited to contribute to the promotion of status Parmigiani Fleurier. It's a strong sign In the world of timeIt can express the heritage of Swiss watchmaking at the highest level, having recently been inscribed by UNESCO on the List of the Intangible Cultural Heritage of Humanity. In addition, the brand is attracting the attention of seasoned experts.”

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On his part, David Traxler said:: “When I joined Parmigiani in mid-2018, we focused on improving the company's profitability as well as improving the product assortment and structure. We have made progressً bigً On this level. The next phase will center around the long-term strategic realignment of the brand. This will also include Deal The company with the market changes brought about by the Corona pandemic. This is the time to change the management of the company.” In this regard, the Board of Directors expresses its sincere thanks to “David Traxler” For his efforts for the company.

Guido Terrini, born in City Milan Italian, 51 years old, holds dual Swiss-Italian citizenship and holds an economics degree from Luigi Bocconi University in Milan. He has 25 years of professional experience working in an international family run company with Major international groups. He started his career in 1995 at Danone Group. In 2000 he moved to Switzerland, to join the watchmaking department of Bulgari Group. He was appointed president of the company Bulgari Horlogerie In 2010, a position he held for ten years. Drawing on his creative vision, sense of aesthetics and strong desire to respect the integrity of traditional mechanical Swiss watchmaking, he has managed terreni of formation Work crews succeeded in transformingBulgari To an integrated brand of premium watches, this is confirmed by the brand's winning of 57 international awards in the watch industry and setting 6 world records in the field of ultra-thin movements..