TAG Heuer is collaborating with the Bamford Watch Department to present a new interpretation of its Monaco icon that combines classic with modern.

When the collaboration between two giant names, the collaboration must yield a great watch. The all-new model, which the Swiss company revealed at Baselworld, is the iconic Monaco, which has a solid carbon body, an elegant dial completely covered in black and aqua blue chronograph counters. This legendary watch flaunts a bold design unparalleled in both the watch and motorsport worlds. This completely new formulation is unique and exclusive to meet the desires of exclusivity and privacy lovers.
The legendary watch in the TAG Heuer collection has undergone a radical change in design; It is the result of a fruitful collaboration with the Bamford Watch Department.

BWD CEO, George Bamford, needs no introduction. He is one of the pioneers in luxury watch personalization for his ingenuity in modernizing and personalizing watches, which are truly exclusive masterpieces, by giving them an unmistakable identity thanks to his futuristic and ultra-modern touches.

And this is not the first collaboration between TAG Heuer and the Bamford Watch Department: in 2017, the Swiss company made it possible for its customers and fans to customize their favorite model. Following this success, TAG Heuer invited George Bamford to help design a new series of the Monaco watch, which will be exclusively named George Bamford.

Now George Bamford has made his mark on the legendary Monaco watch, bearing the TAG Heuer logo. The new watch still bears the main features of the original model represented in its square body measuring 39 mm and the crown on the left. Bamford's hallmarks are evident in the luminous-marked chronograph counters on the indexes and date window, which flaunt the gorgeous aqua, the Bamford Watch Department's favorite shade of blue, a feature that gives the legendary watch a modern and powerful look today. The dial and back of the watch are adorned with the engraving “Monaco Bamford” as a clear and explicit reference to the fruitful partnership between the two companies. The watch has a luxurious crocodile leather strap and is finished in a luxurious black color.

The new watch is a masterpiece that combines classic and modernity. This watch was born thanks to the innovative capabilities of TAG Heuer: it designed a special mold for this carbon body to perfectly match the dimensions of the TAG Heuer Monaco icon and to match the technical characteristics of this special material.

A collaboration between the two companies, the TAG Heuer Monaco is truly a masterpiece that combines the avant-garde movement in watchmaking with the technical expertise of TAG Heuer with the modernity and contemporary spirit of the Bamford Watch Department. It is also a symbol of the company's philosophy and its relentless quest to foresee the future and preserve its ancient heritage to always remain at the forefront of the Swiss avant-garde movement.