Expo 2020 Dubai: Swatch unveils third countdown clock at The Dubai Mall

Two months before the start of the Expo 2020 Dubai, the manufacturer of the official watch removed, SwatchThe unveiling of another countdown timer in Dubai, and a special four-hour edition of Swatch. This third clock located in The Dubai Mall, along with the two countdown clocks in the Dubai Frame and the Dubai International Financial Center, ticks the hours, minutes and seconds, descending until the grand opening of the World Expo, which is being organized for the first time in the Middle East, Africa and South Asia.

 

The third countdown clock is uniquely located outside the Dubai Mall, which is the largest shopping center in the world with a total area of ​​502,000 square metres.²), surrounded by the Burj Khalifa, the tallest building in the world. The exact location that perfectly complements the Expo theme of Connecting Minds, Creating the Future is worth a visit after sunset, when the clock, shopping mall and Burj Khalifa are all lit up.

This exhibition is a special occasion to launch a special edition, which is why I launched Swatch Four more watches as part of her collection Exhibition 2020 DubaiAvailable exclusively in the UAE and online. New models include HEKMAHFeaturing a bio-derived case, a matte black strap with calligraphy engraving, a dial with Arabic calligraphy, AL-WASL, whose facade features the golden Expo 2020 Dubai logo, inspired by a 4,000-year-old ring found in an archaeological site in the Dubai desert, and my watch Flik flak For children, who are proudly displaying the two mascots of Expo 2020, namely: Latifa the curious and Rashid Al Shuja.

Along with the countdown clocks, attendance will be enhanced Swatch At Expo 2020 more than four traditional stores. Shops located in the Welcome Court and Opportunity, Mobility and Sustainability areas have different focus areas, including Swatch art, andSwatch As a brand, technology watchpay! Innovative, brand use of innovative biomaterials.

The flagship store is located in the Welcome Square on an area of ​​80 m², is the largest in terms of size. Its visitors can learn more about the brand and design a watch WatchXYou their own, and even watch how it is printed on site. The area of ​​each of the other three stores is 30 m²All of them bear the name of the areas in which they are located. The navigation area offers visitors the opportunity to explore a hotel Swatch Art Peace Besides the headquarter of the company Swatch, which is a sign of sustainable architecture, designed by Shigeru Ban, default. The Opportunity District focuses on providing a platform for local artists, with the storefront changing regularly to showcase new local artwork. Finally, the Sustainability Zone highlights innovative biomaterials, with interactive tables that invite guests to interact with the materials.

 

The World Expo is organized every five years, providing a platform for groundbreaking innovations and inventions and for inspiring thinking to improve the contemporary world. Expo 2020 Dubai is the largest event ever held in the Arab world, and the first of its kind in the Middle East, Africa and South Asia.

 

 proud Swatch It has permanently twinned with World Expos for the past 34 years, having been an official partner in six of them, including the 1986 Canada Expo, 1992 Spain Expo, 1998 Portugal Expo, 2002 Switzerland Expo, and China Expo in 2010. 2015, and Expo Italy in XNUMX.