Chopard Loves Cinema) 25 years of historic partnership with the Cannes International Film Festival

With the sheer passion and fervent energy of Caroline Scheufele, Cannes and Chopard have forged a strong friendship. Alongside Pierre Vaiot and Gilles Jacob, followed by Thierry Frémaux and Pierre Lisquiere, Caroline Scheufele has participated since 1998 in attracting the world's attention to Cannes and making the Croisette a magical place unlike any other. We all remember the images engraved in the collective imagination; From the sentiments of each Palme d'Or winner carefully housed in a blue leather Chopard case, to the scenes of contemporary film legends climbing the famous staircase to the Festival Hall. How can one forget Julia Roberts' stunning look on the red carpet in 2017, barefoot

She wore a glamorous black gown and sparkled with a diamond and emerald necklace from Chopard's High Jewelery collection.

In 1998, Chopard became a partner of the Festival de Cannes, and over the course of 25 years, the Maison has established itself as a key and influential partner in this distinguished event through its participation in its many diverse activities. As Caroline Scheufele explains: “Chopard's commitment to the world of cinema is based on a shared vision and a long-term collaboration with Cannes Festival organizers. and over 25 Last year I had Personally Excellent watch moments Featured in The world of cinema was permeated with a lot of overwhelming feelings. A year ago 2014We used the festival token The Palme d'Or to draw the world's attention to a topic Environmental and Ethical Responsibility,You have made our workshops from this award first camecinematic ethics; when It is crafted of gold certified by the Fair Mining Certificate. For all actors, directors and those in the film industry, the Festival de Cannes is a starting point Or outstanding achievement in their professional career. The festival also has many magical moments And deep feelings Which permeates the work in a wide range of activities, where we meet Over the 11 a day in the air familyto the bay of Cannes, let's have fun In the world of cinema that captivates us with its splendor and weWe watch movies inspired by love And passion, and from drama and conflictat, And from Different social issuesconscious. "

The story began in 1997, when Caroline Scheufele suggested redesigning the Palme d'Or during a meeting with Pierre Fayot, who was then president of the festival. This initiative was a new opportunity to revitalize the Festival Prize, and at the same time was the starting point for the partnership that made Chopard a major partner of the Festival. The result is hand-carved that sparkles like a true gem of 19 yellow gold leaves that have been attached to hearts for 25 years. Through this lively Fronde, Chopard Workshops share their passion for the world of cinema and their deep feelings with the world.

Celebrating Chopader's commitment to sustainable luxury, the Palme d'Or has been made since 2014 from Fair Mining certified gold, making it the only ethical award in the world of cinema, as it is made with an approach that respects people and the environment.

This year, in honor of the 75th Cannes Festival, Chopard is presenting the Palme d'Or with a special and exceptional edition featuring a slightly modified design. In addition to the Palme d'Or, which is presented to the best film, the fine jewelry workshops of the House of Chopard make all the awards from rock crystal engraved with the palmette, which are presented to the other winners at the closing ceremony of this year's festival, which will take place on May 28.

Since 2001, the Trophée Chopard Prize has been awarded annually during the festival. and presented by a cinematic legend; Serve as the godfather or godmother to an actor or actress at the beginning of their career, so that this award sheds light on the new generation of actors.

Created in the fine jewelry workshops of the House of Chopard, this award takes the form of a reel of film as a sign of all the stories whose telling will contribute to the future of cinema.

The list of actors and actresses who have received the Trophée Chopard Award over the past 20 years includes: Marion Cotillard and Diane Kruger (who were invited a few years later to present the award as godmothers), as well as Léa Seydoux, Paz Vega, Gael Garcia Bernal and Neil Schneider. , John Boyega, and Joe Alwyn.

The most dazzling of all Chopard's Haute Joaillerie collections, the Red Carpet Collection draws its inspiration from Caroline Scheufele's curious and lively view of the world. On the other hand, this

The collection highlights the exceptional work of the skilled craftsmen in the workshops of the House of Chopard. From design to selection of sizes, from gold casting to hand-setting of precious stones, these artisans combine their talents to create for us a collection of 75 amazing creations, the number of which corresponds to the number of years of the festival’s cycles since its inception . In 2022, Caroline Scheufele's refined, eclectic flair for film is the guiding light for her unique masterpieces. As if she were a film director, and as a fan of the seventh art, she created a jewelry collection inspired by her favorite films that influenced her for a long time; Whether through the worlds they portray or the legendary scenes that have made these great films their place in the world of cinema's hall of fame.