GRAFF unveils GRAFFABULOUS

 

Brand new high jewelry campaign GRAFFIt harnesses the captivating beauty of the mixture of stones in unique designs in every sense of the word.

 

Graff's High Jewelery campaign for 2022 celebrates the incredible power of nature and the magic of diamonds and natural stones, in an unprecedented show that depicts a world of high jewelry brimming with fantasy-like jewels, a world of wonders and wonders.

Photographed by rising star Carlene Jacobs, the GRAFFABULOUS campaign reveals an unparalleled treasure trove of out-of-the-ordinary stones in more than 80 pieces of fine jewelry, each with a unique character. The campaign showcases all the precious stones for which the Maison is famous, revealing an entire bouquet of rare Graff pieces. In a precedent that is the first of its kind, exquisite stones come together in one high jewelry campaign, interspersed with 3,600 carats of diamonds, emeralds, red rubies and blue sapphires.

Endless design and craftsmanship

Dreams and wishes converge within the confines of these precious new creations that express a unique sense of creativity and unparalleled artistry, say a bouquet of the most daring jewelry in the history of the House. By transforming diamonds and precious stones into unique designs with countless layers of detail, Graff elevates her craftsmanship to unprecedented heights of precision and excellence.

The necklaces dominate the collection and have been meticulously designed to emulate a captivating rhythm that flows seamlessly from one gemstone to the next. Anne-Eva Jeffroy, Director of Design at Graff, said: “As designers, we listen to the songs sung by the stones, with an emphasis on music and rhythm. And just like the ripples of a stone falling into the water, the rhythm builds up as the jewels scale in volumes until they reach their climax: a central pattern where the full power of this natural gem is concentrated.”

The Graff artisans have continued their journey of exploring contemporary patterns first seen in the Tribal collection, seeking to cut diamonds in innovative shapes, resulting in these extraordinary and breathtaking three-dimensional settings. Celebrating Graff's craftsmanship, not to mention intricate textures, a selection of precious rings transforms light into bold new shapes with contrasting cuts of diamonds that elevate our perspective and add a touch of glamour.

An enchanting collection of diamonds and gemstones

Graff has always been considered the epitome of the rarest and most luxurious of all, and these stunning pieces perfectly reflect her passion for the exceptional. From a perfect cushion-cut D Flawless ExEx Type Ila white diamond to a 38-carat unheated Sri Lankan sapphire, each piece of precious jewels is a timeless creation. A symbol of this unique collection of precious jewellery.

Furthermore, Graff uses the most luxurious colors of gemstones ever. Stunning sapphires, emeralds, red rubies and yellow diamonds are collected and cared for over the years, then meticulously transformed into captivating pieces of unspeakable boldness, craftsmanship and craftsmanship. This includes an impressive set of Fancy Vivid Yellow diamonds that the designers of the house have transformed into a truly dazzling necklace, a masterpiece rightly and deservedly.