Yazi ubuciko obusha be-Bvlgari, wenzeni isipho senganekwane se-Bvlgari u-Zaha Hadid?

Kubonakala sengathi ukufa akushiyanga i-spectrum ka-Zaha Hadid, njengoba esekhona yonke indawo, imiklamo yakhe nesakhiwo sakhe esibabazekayo simbonisa ezingxenyeni ezihlukahlukene zomhlaba, futhi ngenxa yokuthi ohlakaniphile bangabantu abangafi, uBvlgari wahlonipha uZaha Hadid, wamnika umklamo ongafi. ifana naye, ubuhlakani kanye nokuphelela, okuyikhona okuhlanganisa indandatho entsha Futhi phakathi kukaZaha Hadid,

Ucula njalo ngendandatho B Zero One B.ziro1 inganekwane

Namuhla kunjalo Ukuhlonipha amakhono akhe ayingqayizivele okudala nokuklama, uBulgari wahlangana no-Zaha Hadid, omunye wabadwebi bezakhiwo besifazane abadumile nabakhulu kunabo bonke abake baba khona, ukuze ahlanganise amathalente abo angapheli ebhodweni elilodwa elincibilikayo.

U-Zaha Hadid udale isahluko esisha emlandweni weqoqo eliphawuleka futhi elihle kakhulu lobucwebe baseRoma lapho eklama ubuciko obuhle obumangalisayo lapho embule khona isitayela sakhe esingasafihliwe, ememezela ukuzalwa kwendandatho. B Zero One B.ziro1 Ngomklamo wayo omusha oyinganekwane.

Ngo-1999, ukugubha ukufika kwenkulungwane entsha yeminyaka, le ndandatho yaqala ukubona ukukhanya kosuku futhi igqugquzelwa isakhiwo seColosseum, inkundla yemidlalo yaseshashalazini edume kakhulu emhlabeni, ewuphawu olumangalisayo lokuzethemba namandla.

Namuhla, kufika indandatho B Zero One Entsha ihlanganisa inhlanganisela enhle yezinto ezimbili ezihlukile: imiklamo egqamile yejiyomethri ye-Bvlgari kanye nendalo ebabazekayo ka-Zaha Hadid.

Njengoba umklamo wangempela wale ndanda usemusha engqondweni yakhe, u-Zaha Hadid "uhlakaze" indandatho eyisakhiwo sodumo ye-pivoting futhi wayichaza kabusha ngendlela entsha. Iqoshwe izindandatho ezimbili eziyisicaba eziqoshwe ngophawu lwendabuko lwe-Bvlgari, indikimba eyinhloko yeringi ithatha isimo samagagasi esagolide ageleza kakhulu ngokunyakaza okungapheli, okuguquguqukayo; Isakhiwo sendandatho, nemigqa yayo egobile kanye nomusa, sidala umuzwa wokunyakaza kumongo womklamo owenza izinto eziqinile ezisetshenziswe kuyo zibonakale, ngokuzenzakalelayo, njengokungathi zigcwele amandla kanye nesasasa.

Ngakho-ke, umklamo omusha oyinganekwane wendandatho usuphenduke imodeli yenhlanganisela kanokusho lapho "kwendabuko", "inguquko" kanye "nokungaphelelwa yisikhathi" kuhlanganiswe ndawonye.

Njengoba nje u-Bvlgari enza lapho eguqula amanani obucwebe bendabuko kanye namakhodi abo obuhle, u-Zaha Hadid ufika “ekukhululeni” izitayela nemibono yezakhiwo ngokwakha amajamo namaphethini amahle, amahle futhi aveza kakhulu, ngalinye linemibono eminingi “nezincazelo” . Izinsika nama-engeli, okwakungokwesiko ayenefreyimu eqondile, manje athatha amajamo nemigqa egobile; Ngenkathi “amaphasishi” eringi avuleke ngokumangazayo amawindi angena enhliziyweni yesigcawu seringi.

Sekungamashumi eminyaka, isitayela se-Bulgari se-avant-garde besilokhu, futhi sisaqhubeka sibonakala, sibonakala ngokugqamile emiklameni yaso emangalisayo. Ngakho-ke, i-Bvlgari izuze isicoco sokuba i-Lady of Creativity and Innovation, ehlanganisa inhlanganisela yemibala ehlukile nezinto ezingalindelekile (ezifana ne-ceramics ne-marble) ekuvumelaneni okuqinile.

Kusukela eminyakeni engamashumi amahlanu ekhulwini elidlule, phakathi kwemiklamo lapho amadayimane eyingxenye yangaphakathi, uBulgari waqala emisha "evukelayo" esebenzisa amatshe ayigugu namatshe ayigugu ngesikhathi esisodwa, kanye nezitayela ezingakaze zibonwe kanye nenhlanganisela yemibala.

 

 

I-Epic design

Ngezitayela zayo ezingajwayelekile, ezihehayo, ezikhombisa umdlandla nezivusa inkanuko, idizayini yeringi iyagqama. B Zero One Njengomsebenzi wobuciko ohlaba umxhwele ngokwemibandela yobukhulu nobungqabavu bawo, uhlanganisa ukuvumelana okuphelele phakathi “kwendabuko” kanye “nesimanje”.

Ngokukhanga kwayo emhlabeni wonke kanye nomklamo obonakala ngokushesha, le ringi isihlabe umxhwele abalandeli bayo kusukela yaqala ukuvela ngo-1999. Ngomoya wale nkampani enesibindi, izingxenye zeqoqo lakhe ziye zahunyushwa kaningi, kuhlolwa imibala emisha nezinto zokwakha. ubelokhu ecindezela imingcele yemiklamo yakhe yasekuqaleni kakhulu.

Ukuqamba ama-milestones wobuciko  

Lo mklamo oyingqayizivele “woguquguqukayo” uthatha uhlobo lwamamodeli amasha amathathu anothisa iqoqo lendandatho ebalulekile:

• imodeli yegolide elikhazimulayo elinamasongo amane ayindilinga axhumene;
• 
• “Ikhophi” yegolide elikhazimulayo namasongo amathathu ahlotshiswe ngezintambo;
• 
• Umgexo wegolide weRose.

Kusukela esibelethweni sokudala okungapheli, le nganekwane yomklamo omusha yazalwa

Iringi ephikisana nazo zonke izindlela nezimiso zendabuko;

Isikhangiso esinamandla nesinomthelela sesiginisha yedizayini ye-Bvlgari:

Isithonjana saphakade esidelela isikhathi nemiphumela yaso, egqugquzelwe ukwakhiwa kweColosseum, inkundla yemidlalo yaseshashalazini edume kakhulu emhlabeni, inikezwe incazelo entsha yesimanje ngefulegi elikhuphukayo lezakhiwo: umklamo oyinganekwane wendandatho. B Zero One Enye yezimangaliso zikaZaha Hadid azifezile.D