I-Damas Jewellery ingeza ukuthinta kwesimanje eqoqweni elidumile le-"Alef" ngeqoqo eliphezulu elithi "Unity"

I-Damas Jewellery iphakamisa iqoqo layo elidumile le-"Alef", ngeqoqo elisha eliyinkimbinkimbi elibizwa ngokuthi "Ubumbano", elikhuthaza umoya wokuvuselela nobungqabavu eqoqweni layo elikhethekile kunawo wonke. I-Alef Group yazalwa ngoNovemba 2020 futhi ithathwa njengophawu lokunikwa amandla nokuzimela kwabesifazane. Iqanjwe ngohlamvu lokuqala lwezinhlamvu ngokuthi "imvelaphi", isisekelo, nendawo yokuqala kwanoma yini enye.

Ngeqoqo le-Unity, indlu iqhubekela phambili, njengoba imiklamo emisha ibonakala ngokulukwa kwezinhlanganisela ze-"Alef" ezenziwe ngegolide, ukugubha ubuhlobo obuseduze phakathi kowesifazane oyedwa nomunye, futhi kugcizelela ukubaluleka kokubambisana nokubambisana phakathi. Imiphakathi yaseMpumalanga, ngakolunye. Leli qoqo lidalwe i-Damas Jewellery ukuze lifake ithonya elinamandla owesifazane ngamunye analo kontanga yakhe, ingasaphathwa eyokusebenzelana ukwesekwa enakho ekunikezeni amandla abesifazane nokwakha imiphakathi eqinile.

Iqoqo le-Unity lihlanganisa amasongo, imigexo namacici, namasongo abanzi, amaketanga nemigexo, okuphawula ukuthi zonke izingcezu zenziwe ngegolide le-karat engu-18 namadayimane. Izingoma ezixhumene ezimise okwe-Alef zigxile kumadayimane e-Alef, okuwanika ubuhle obuyingqayizivele obungenakuchazwa ngamagama. Ama-rivets ayindilinga anikeza ukunyakaza okuthambile emiklameni, kuyilapho imifantu eqoshwe ngobuchule iveza ubuciko obungenakuqhathaniswa nobuciko.

UDamas waqala umsebenzi wakhe emhlabeni we-"Alef" kanye nabesifazane abavelele nabanekhono, njengobuntu bemidiya kanye nobuso bokukhangisa beqembu, uMahira Abdel Aziz, noNayla Al Khaja njengowesifazane wokuqala wase-Emirati ukungena emkhakheni wokuqondisa amafilimu, ukuvulela indlela izizukulwane ezincane zabesifazane abanesifiso sokuvelela emhlabeni wokulingisa, imboni yeFilimu nemidiya. Ngeqoqo le-Unity, i-Damas ilondoloza ukuzibophezela kwayo ekusebenzisaneni nabantu besifazane abakhazimulayo, njengeciko elivelele lase-Saudi, u-Adwa Al-Dakhil, obonise impumelelo yakhe emikhakheni eminingi, ehlanganisa umculo, ibhizinisi, izindiza nezobuciko. I-Damas inethemba lokuthi ukusebenzisana kwayo kwamanje nokuzayo kuzovumela izizukulwane zabesifazane abasekelayo nabaxhumene ukuthi zifunde kulokho omunye akuzuzile kanye nempumelelo.

Kuyaphawuleka ukuthi uDamas wethule iqoqo elithi "Alef" ukugubha bonke abesifazane, ekholelwa ukuthi wonke umuntu wesifazane "u-Alef", okungukuthi, ukuzethemba futhi unobuntu obuyingqayizivele obakhelwe ezisekelweni eziqinile. Owesifazane "u-Alef" ungowesifazane ozethembayo, onamandla ngokwemvelo. "I-Alef" imele wonke owesifazane onengqikithi yakhe yangempela, kude nazo zonke izici zangaphandle ezihlukanisa owesifazane ngamunye komunye.

Njengendlu yobucwebe ehlonishwayo ukusuka esifundeni kuya esifundeni, iDamas ihlale ijabule ukuphakamisa iqoqo layo eliwumgogodla, i-Alef, ikakhulukazi njengoba le yakamuva ikhombisa ingqikithi yomkhiqizo futhi iveza umbono wayo wokunikeza amandla abesifazane, ibanike isibindi futhi ibakhuthaze kukho konke. isigaba esisha nokuzikhandla.