Ngokokuqala ngqa, ingubo yensipho

U-Lux, okuwuphawu lobuhle oluvela kwa-Unilever, uhlanganyele nomsiki wamazwe omhlaba u-Abed Mahfouz, ukukhombisa imvunulo yokuqala ngqa yokugqoka insipho emhlabeni. Le ngubo, ethathe cishe izinyanga ezintathu ukusebenza, idalulwe emcimbini i-Fashion Forward Dubai, obuhanjelwe yizinkumbi zonobuhle nemfashini abasezingeni eliphezulu.
Iphepha lensipho elikhethekile lalingeniswa livela eNdiya laphinde laxutshwa namakha. Insipho iyinhlanganisela yeziphuzo zikanokusho ezinezithako eziyivelakancane, edalwe ochwepheshe beziqholo abahamba phambili emhlabeni, ukunikeza ulwazi oluthinta zonke izinzwa futhi luvuse umuzwa wobuhle kuwo wonke umuntu wesifazane.

U-Lux usebenze kanye no-Firmenich, inkampani ezimele enkulu kunazo zonke emhlabeni yamakha, enza iziqholo ezidume kakhulu kunabo bonke, ikakhulukazi i-Dolce & Gabbana kanye ne-Elie Saab, ukuze bakhe iphunga elimnandi elinensipho ye-Luxe Soft Touch kanye nejeli yeshawa. Mayelana nengubo nomcimbi uSabine Fazli onguMqondisi wakwaPersonal Care Products e-Unilever Gulf uthe: “Umbukiso wengqephu lapho sembule khona ubuciko bobuciko kanye nesembatho eqala ngqa ukuhambisana nensipho uhlanganisa ukuzibophezela kukaLux ekwakheni imikhiqizo yokunakekelwa kwesikhumba enikezayo. abesifazane isipiliyoni esiyingqayizivele, noma ngabe bakuphi emhlabeni. U-Lux ukholelwa ukuthi ubuhle akuwona umsebenzi onzima, kodwa omunye wezinto ezijabulisayo zokuphila. Ukugeza nsuku zonke ngensipho ye-Lux kukunikeza umuzwa wenguquko noshintsho nsuku zonke, kusiza wonke umuntu wesifazane ukuthi ezwe ubufazi bakhe obungenakuvinjelwa futhi azethembe ngaso sonke isikhathi.”
Phakathi nomcimbi, umklami wamazwe ngamazwe u-Abed Mahfouz wethule iqoqo lakhe lakamuva le-Spring-Summer 2017 elinesihloko esithi Secret Glow okokuqala ngqa embukisweni wemfashini okhethekile. Iqoqo lihlanganisa imibala ye-pastel ephefumulelwe ye-Lux ukuze ekugcineni iveze ingubo yokuqala eyenziwe ngensipho.