U-Boucheron wethula ulwazi lwakhe olujulile emhlabeni wobucwebe "La Maison" e-Riyadh, eSaudi Arabia

تIyigugu Indlu ehlonishwayo yobucwebe yaseFrance iBoucheronBoucheron umcimbi onesihloko "La Maison"I-Maison, Okuphi nenhle isipiliyoni emgona Igalari "Lakum Artsspace" I-Lakum Artspace E-Riyadh, indawo yesimanje yokuphila eyasungulwa ngu-Nima Al-Sudairy lapho kuhlangana khona imfashini, umklamo, ubuciko kanye ne-gastronomy..

Mayelana nalokhu, uthe UHelen Polly-Dukan, CEO Dar BouchereauN, encoma izindinganiso zoMbuso waseSaudi Arabia, ezakhiwe ngamagugu namasiko awo: “I-Middle East iyindawo ebalulekile yebhizinisi lika-Boucheron. Kwakungenye yezimakethe zokuqala ezazikhona فيle ndlu - Empeleni singomunye wabacwebi abadala kakhulu abakhonaمI-Naqta - Isenamandla amakhulu futhi isalokhu iyingxenye ebaluleke kakhulu yephothifoliyo yamakhasimende ethu. Siyasebenza ngaphakathi Ingxenye ye-Elite yemakethe, lapho sithengisa khona ubucwebe bethu Amakhasimende afundile ngobucwebe nabanolwazi athenga ukutshalwa kwezimali ngemiklamo yethu, Kanye ne ngamaphupho. Siyaziqhenya kakhulu ngamakhasimende ethu endawo ngakho Banokuqonda okungcono nokuqwashisa ngendlu، kusuka kuphi Amagugu kanye nomlingiswa wayo. Yingakho akhetha uBo.ISharon yaseSaudi Arabia izokwethulwa"La Maison" umcimbi I-Maison Emazweni eGulf Cooperation Council . "

Kulo mcimbi wokuqala we-Maison Boucheron e-Saudi Arabia, izihambeli zimenywa engqungqutheleni ekhethekile nomhlaba wobucwebe. lapho تUmcimbi uzokhombisa isitayela, ukusungulwa, amagugu, Ubuciko bokuphila baseFrance Ziyizinto ezigqame kakhulu ezigxile kuzo filsUbunikazi buka-Boucheron Boucheron - ngohambo ngezimaliidijithali kanye nokuhlangenwe nakho kwangempela izimbuziّg nezinye izimanga toveّOkuhlangenwe nakho okugxilile nokusebenzisanayo emhlabeni wendlu.

Umuzwa oyingqayizivele futhi ogxilile

ngaphambi kokuvakasha, isivakashisekwephuzile umenyiwekwe Ukufaka i-microsite emafonini akheن Ukuzulazula nokuphendula imibuzo ethile efundisiweokunambithan futhi siquukuthuka, ukuze udaleubuhle bakhen Umlingiswa yisitayela sika-Boucheron. Ekupheleni kohlu lwemibuzo, uzotholan ikhodi ye-QR QR ngamunye wabo ukuyiskena ngesikhathi sokuhlolwa kwangempela. Le khodi ye-QR eyingqayizivele izovumela isivakashi ngasinye Jabulela uhambo lomuntu siqu futhi uthole isitayela esikhethekile sika-Boucheron phuma.

Indlela iyisisekelo

njalo kade I-الinkululeko esendleleni Ukuhlobisa ngobucwebe kuyisici esivelele kakhulu Ubuciko bendlu, ngokuhambisana Ngokunyakaza nobuntu. lapho letsI-Slob BoucheronBoucheron Wonke umuntu udala isitayela sakhe, ukubona ukubalekelaّukuhlasela، Ngokubhala kanjalo izinkathi zonyaka indabaّZikhethekile.

وKusukela kuleli phuzu, kwakujwayelekile Ukuze uvumele lo mcimbi okweimibuthano Ukutholwa Emisha yakamuva Boucheron for.isiziniukuwa futhiI-الubusika ku igumbi ukhululekile phakathi umklamoها. ngakho Khanyisaّh lesi simoobuseduze Ifilosofi yasekhaya Mayelana Boucheron ayiphoqi، Kunalokho, uyasikisela - futhi cheersّWonke umuntu kufanele eze nesitayela sakhe.

ستbabeّن sonke isivakashi Kusukela kuskena ikhodiimpendulo esheshayo Eduze kwe-arc yesibuko sedijithali ukuze uxhumane nokuqukethwe Boucheron Boucheron nenhle elihambisanayo ifayelaّ Ukuhlonza umsebenzisi oyimfihlo phuma. وKule arc yesibuko, sujabulele Ukukhethwa kobucwebe bomuntu siqu، Uzokwazi futhi kusuka kokuthunyelwe Lokho Ncoma ezinkundleni zokuxhumana.

وplus mAmabhola kaBoucheron Boucheron للukuwa futhiI-الubusika, kubiukuze wazi Izivakashi على amaqembu Ubucwebe Boucheron I-الodumile Njenge Four وInyoka Bohème وUJack de Boucheron.

Umuzwa ocacile wamagugu

Kuyaziwa ukuthi ingobo yomlando Izindlu e- Boucheron I-Maison Boucheron هو Kusuka Enhle kakhulu e-Place Vendome, evumela ukuthi indlu igcwale umbono womlando kanye nezindlelaengikuzuze njengefa, futhi iyala ukuthi isebenze Lezo zindlela futhi uyichaze ukuyishayela esikhathini esizayo. وqhubekaّ Lokho Izingobo zomlando eziningi futhi liyigugu Isitudiyo sokudala esikhuthazayo endlini, kanye nethonya ebuchosheni Ubungcweti bobuciko obukhonaubucwebe amasethi amahle njengeqembu I-Histoire de Style.

uzotholaOkwezivakashi ezivakashela leli gugu Nge- umtapo wolwazi opendwe obomvu Kuscenography egqugquzelwe "iSalon yamaShayina"Salon Chinois , okuyindawo yengcebo eyimfihloi-vibe Isitayela samaShayina Ukwenza okunconyiwe UFrédéric Boucheron ekuqaleni kwekhulu leminyakan yamashumi amabili futhi usekhona ku 26Lena indawo ka-VendomeIphi indlunkulu yendlu.

في Lokhu kuyamangalisa umtapo wolwazi,تumkhuluimibuthano Ukukhethwa kwezingcezu ezivela eqoqweni elisha le-High JewelleryI-Histoire de Style ukuthi Kwethulwa NgoJanuwari 2021. kanye nokuklama leli qembu، abhapathizwe UClaire Schwann, uMqondisi Wokudala we-Boucheron, kimi sesha phakathi I-الIzinqolobane Mayelana nenkathi yobucikoتngihlobisei-art deco"، kanye nokukhipha nImigqa yokuhlangana nobulula obukhulu beukwakheka Ibhuloho phakathi kwesikhathi esedlule nesamanje, eliveza ubucwebe obungapheli obungaphelelwa yisikhathi. وستZungeza izivakashi ngezikrini ezidijithali zokusakazaّ Amavidiyo nezithombe zeqembu، njengoba izotholakala kubo Ukungathandwa kwabathelisi esikubona Namaqiniso Cutting Experienceّz ku-micrositeّر.

Ngaphezu kweUmyeni uzojabulaّHlola iqoqo lezingcezu eziyigugu zenkathi ye-Art Deco njenge I-الisongo idayimane ehlotshiswe ngeUqweqwe olumnyama kusukela ngo-1920، Iwashi ledayimane neplatinamu lango-1929. وLezi yizicucu ezimbili ezembulwayo Ngokokuqala ngqa eSaudi Arabia, Ziwubufakazi obukhanyayo Kulwazi kanye nokudalaBahlonishwa okwendaloekhaya kusukela kuleyo nkathi.

Ukuqamba okusha enkonzweniinxeba kanye nogqozi

وNjengasenkulumweni edluliswa yiqembu UCarte Blanche ubucwebeIvikela ku-BoucheronBoucheron , ukuqamba okusha okuqondiswa njaloa Iphupho lokudala.فucwaningo nentuthuko Bona Enhliziyweni yamagugu ka-Boucheron، وKusukela ngo-1858, Indlu yasebenza ukuze ihlanganise isikhundla sayo njengegama elifanayo lebizo wokuqamba izinto ezintsha kanye nombono. Ngaphezu kwalokho, uBoucheron yena njalo Ekufuneni njaloّ Mayelana amasu obuciko Ubuhle obusha, buphelile iminyaka eyikhulu namashumi ayisithupha nantathu okwedlule، Ishicilelwe yindlu amajamoa kanye nemiklamo Okusha kanye namavukelambuso Kusukela ubucwebe, ngokudala izindlela ezinesibindi zokugqoka nokuhlanganisa izinto ezingavamile, kanye nakho konke Waba nomthelela ohlala njalo emlandweni wobucwebe baseFrance.

وEgunjini lokuqamba izinto ezintsha, izivakashi zizothola ukuthi kanjani Iqoqwe ngu-Boucheron I-Maison Boucheron Phakathi kwamasu esayensi athuthukileّNobuchwepheshe bamadlozi ezingqungqutheleni zabo zokudala setha izingcezu I-Map white ubucwebe obuhle،ezihlekisayo emisha kanye nokusungula لisevisi yokudlaِUkuzikhukhumeza nothando.

Isivakashi ngasinye sizokwenza scan ikhodi.impendulo esheshayoها Emnyango wegumbi lokuqamba izinto ezintsha. وUkugunyazwaa ezicini zakheا, izocwiliswa emanziniا Ngokwe isimo sezulu pink أو eluhlaza okwesibhakabhaka okwasezulwiniة، nxazonke eyabiweّxhumaقegwaziwe Ubucwebe obuhle obusha, u izindandatho UFleurs Eternelles kanye nesongo I-Goutte de Ciel. وستbabeّn intombazaneimibuthano Ubani owabelane ngesithombe sakhe?n intandokaziّnaye ezinkundleni zokuxhumana.

I-FLEURS ÉTERNELLES

Emzamweni wobuciko obusha wokwenza ubuhle bemvelo bungapheli ngezikhathi zayo ezidlulayo, futhiring set UFleurs Eternelles (Izimbali zaphakade), re Izindlu e- BoucheronChaza incazelo yezinto eziyigugu, kanye nomthofuّamacembe embali angakwesokudlaNgena emhlabeni wobucwebe obuhle في Impumelelo yenziwe yaba nokwenzekaa Sibonga iminyaka eminingi yocwaningo kanye nenselelo engapheli yokudala,ngaphambili.

IGOUTTE DE CIEL

hlehlaucezu lwe Isibhakabhaka Mayelana isihlakala sakho. Lokhu لم Kwaba ngokoqobo lapho Isitudiyo sokuklama siphumelele I-House Boucheron iphila isikhathi eside، Futhi lokho ngokupakisha iconsi le "Airgel" I-Airgel ku-rock crystal. kuphi ukulungisaّn lesi sihloko esivela emoyeni nge 99.8 ٪Iyiphi impahla oyisebenzisayo? "NASA" ukucosha uthuli lwenkanyezi.

Isingeniso في Ubuciko bokuphila baseFrance I-ART DE VIVRE

Indlunkulu yeMaison Boucheron endaweni edumile yaseVendome eParis Okungaphezu nje kwe-boutique, lapho Yakhelwe Leli khaya elihle elingaphakathi 26 ، igcekeabalandeli - futhi yena Isigodlo sangasese sika-Boucheron - ukuzizwaisivakashi njengaku Manjeokwakho e. وLo muzwa wokwamukela Ube kade Emgogodleni wamagugu ka-Frédéric Boucheron ngubani njalo cabanga ngomsebenziءe abangani yena, futhihlalaّ Lo mbono usuliwekuhle kwe kimi Indlu kuze kube namuhla.

Futhi ukuthatha lokhu incazelo emqondweni, Isipiliyoni siyaphela مع umzuzwana wobucikoّ Impilo yesiFulentshi Art de vivre E-Boucheron ConservatoryBoucheron Jardin d'Hiver igqugquzelwe ngu Kusuka Indlu etholakala ngomhla ka-26, i-Place Vendome. phakathi lendawo egcweleisimo sezulu I-الefudumele maphakathi izihlahla، uzomenywa umshadoّR ukuze uphuze ikhofi kanye nephungaّs ukukhethwa kwe-mashّIsiFulentshi esijwayelekile nat. njengoba uthandanqunuّض okudaliwe kusuka Ukuqoqwa izilwanePets kanye nendalo Abanye bakhuthazwe ngu imveloة.