Kukhona njalo okwenzeka ezikhangisweni ngaphandle kokuthi thina sikuqaphele, isidingo sokuqoshwa nokuphromotha ngezinhlinzeko zakho, kodwa ukungaziphathi kahle kulokhu kuvela kummeleli omkhulu wokukhangisa wenkampani yocingo edumile lapho umlingisi abambe iqhaza khona, indlela ebangele ukugconwa kwezingosi zokuxhumana ngokuziphatha kwakhe “ngokungakhathali”.
Indaba iqala lapho u-Sarah El-Shamy ebambe iqhaza emkhankasweni wokukhangisa nomlingisi waseGibhithe ogama lakhe lingu-Ahmed Magdy ngomakhalekhukhwini.
Kodwa ukushaqeka kwaba lapho uSarah eveza iqiniso lesikhangiso esikhulu, futhi eveza iqiniso le "selfie" ngokushicilela isithombe sakhe ngemuva kwezigcawu zomkhankaso wokukhangisa, lapho isithombe sabonisa ukuthi ukuqoshwa kwenziwa ngekhamera yochwepheshe. futhi hhayi ikhamera ephathwayo.
Kodwa-ke, uSarah, ngemuva kokushicilela isithombe sezigcawu ku-akhawunti yakhe esemthethweni ku-Instagram, walungisa iphutha futhi walisusa ngokushesha.
Izinkulumo eziningi zazihlekisa ngoSarah, owasetshenziswa inkampani yezokukhangisa, kanti okunye ukuphawula kwakuphathelene nokwethembeka kwezinye izinkampani ezikhangisayo ekukhangiseni imikhiqizo yazo, futhi ababhala kuTwitter bacabange ukuthi inkampani edumile yayikhohlisa abathengi emkhankasweni wayo wokukhangisa.
Kubikwa ukuthi uSarah ubambe iqhaza ochungechungeni lwe-Al-Khanka, nenkanyezi uGhada Abdel Razek, futhi wabamba iqhaza ochungechungeni uSherbet Luz nenkanyezi u-Yousra.