I-Spotify imemezela ukusebenzisana kokuqala phakathi kwe-RADAR MENA ne-RADAR Korea ngengoma ehlanganyelwe ka-Badr Al Shuaibi no-AleXa

I-Spotify isimemezele ukusebenzisana kwayo kwesithathu kwe-RADAR esifundeni saseMpumalanga Ephakathi naseNyakatho Afrika ngokukhululwa kwengoma ehlanganisa abaculi abavela emasikweni amabili ahlukene kanye nothando lwabo lwezingoma ze-K-Pop.

I-Spotify imemezela ukusebenzisana kokuqala phakathi kwe-RADAR MENA ne-RADAR Korea ngengoma ehlanganyelwe ka-Badr Al Shuaibi kanye no-AleXa. Ukusebenzisana kuzobona ukukhishwa kwengoma ye-K-Pop eyenziwa ngu: I-Badr ShuaibiUngumculi we-pop wase-Kuwaiti-Saudi kanye nomculi I-Alexa I-K-Pop. Ingoma esheshayo ethi "Is It On" ehambisana nesigqi se-reggaeton kulindeleke ukuthi ikhishwe ngo Meyi 21 Ngaphansi kohlelo lwe-RADAR. Kungokokuqala ngqa ukuthi i-Spotify, ngohlelo lwe-RADAR, izuze ukubambisana okumangalisayo.

I-Spotify iyaqhubeka nokweseka abaculi ohlelweni lwe-RADAR eMpumalanga Ephakathi naseNyakatho Afrika ngokusebenzisa imisebenzi emihle yokuhlanganyela. Umculo we-K-Pop ube yimpumelelo enkulu eMpumalanga Ephakathi naseNyakatho Afrika, okwandisa ukuduma kwawo phakathi kukaJanuwari 2020 noJanuwari 2021 ngamaphesenti afika kwangu-140 uma kuqhathaniswa nonyaka odlule. ISaudi Arabia, UAE, Morocco, Egypt kanye neQatar aphakathi kwamazwe amahlanu aphezulu lapho umculo we-K-Pop uthandwa kakhulu khona.

Uhlelo lweRADAR Middle East naseNyakatho Afrika lugxile kubaculi abasafufusa bakulesi sifunda abafana noBadr Al Shuaibi osedume izingoma zabo eKuwait, Saudi Arabia, United Arab Emirates nase-United States. U-AleXa uyiciko lokuqala ukujoyina i-RADAR Korea ngemva kokwethulwa ngokusemthethweni ngo-Agasti 2020. Uphinde waba yiciko le-RADAR laseKorea elisakazwa kakhulu emhlabeni wonke ngo-2020.

Ubuye waba ngumculi wesibili osakazwa kakhulu eRADAR KOREA emhlabeni jikelele ngo-2020

U-Bader Al-Shuaibi uthe: “Le phrojekthi iyisithelo sokuhwebelana kwembulunga yonke okwaqeda imingcele phakathi kwamasiko nabantu, ngaphezu kokuthakasela kwami ​​isiko le-AleXa. I-K-Pop iyiciko elinekhono futhi ngicabanga ukuthi senze umsebenzi omangalisayo wokuphambana kwamasiko."

Ngakolunye uhlangothi, umlingisi wathi: I-Alexa: “Ngiyajabula ukuhlanganyela kulo msebenzi ohlanganyelwe. Ukuhlangana okukhethekile phakathi kwamasiko namaphimbo ahlukene.” U-AleXa wengeze ngokuthi, "Ngijabule kakhulu ukwazi ukuthi umphakathi ucabangani ngengoma ngemuva kokukhishwa kwayo."

U-Wissam Khader, Isikhulu Sokubambisana Nezinkampani Zabaculi Nezokukhiqiza, uthe:Spotify IMpumalanga Ephakathi neNyakatho Afrika: “Njengengxenye yemizamo yethu eqhubekayo yokuthuthukisa ukusebenzisana komculo ezingeni lomhlaba wonke, siye sasekela i-RADAR ukuthi ikhiqize umsebenzi omusha wokuhlanganyela ogxile emculweni we-K-Pop no-Khaleeji we-pop esifundeni sase-Gulf. Izingoma ze-K-Pop zidume kakhulu emhlabeni wonke, ikakhulukazi esifundeni sase-Gulf lapho izingoma ze-K-Pop zithole izikhundla eziphezulu kakhulu kumashadi.” "Lo msebenzi ufaka isandla ekunikezeni abaculi ithuba lokufinyelela izimakethe ezintsha nezethameli ezintsha ukuze bathole impumelelo enkulu," wanezela u-Khader.

I-Spotify iqale ukulungiselela le phrojekthi yokusebenzisana ne-RADAR esikhathini esingangonyaka esidlule. Yize ingoma izobe ingeyenkampani yokuqopha abaculi ababili ngokuphelele, iSpotify yengamele umsebenzi ngokuhlinzeka ngoxhaso lwezezimali nokumaketha. Ukusekelwa akubandakanyi nje kuphela izindleko zokukhiqiza nokuphromotha ingoma, kodwa nokuthumela amabhodi ezikhangiso ku-“New York Times Square” nokuphromotha ingoma ezinkundleni zokuxhumana ukuze kwandiswe inani lababukeli nokuheha abalaleli abavela kuwo wonke umhlaba.

I-Spotify yethule i-RADAR, uhlelo oluklanyelwe ukusiza abaculi abasafufusa emhlabeni wonke ukuthi bathuthukise umsebenzi wabo wobuciko futhi bafinyelele izethameli. I-Spotify ihlinzeka abaculi be-RADAR ngazo zonke izinsiza ezidingekayo kanye nokufinyelela ezimakethe ezengeziwe ukuze banothise umsebenzi wabo wobuciko futhi basakaze umsebenzi wabo ezimakethe ezingaphezu kuka-178 emhlabeni jikelele.