Tiffany & Co. celebrates excellence in its Spring 2019 campaign

Tiffany & Co. has announced its Spring 2019 campaign, which celebrates optimism, personal elegance, and self-expression. The campaign brings together five diverse personalities, including models Kendall Jenner, Carolyn Murphy, Iman Hammam, Mica Arganyaraz and Phi Phi Sun. By placing their photos next to Tiffany's signature designs and arranged in a coordinated manner, the iconic Tiffany Blue Box is formed.^® Brilliant craftsmanship and artistry. The new campaign showcases the brand in a fresh and unconventional way.

Reed Krakoff, Chief Technical Officer, Tiffany & Co. said: “With modern sophistication and authentic energy, the Spring Campaign highlights our brand’s iconic symbols.”.

Celebrity fashion photographer Craig McDean captured the stars' natural interactions with statement pieces in the iconic Tiffany Blue case.^®. Behind-the-scenes videos feature spontaneous moments, from quick questions to table tennis and yo-yo games. Celebrity stylist Alex White presents the exquisite Tiffany T collection, as well as other Tiffany designs.

The iconic Tiffany T brand is the focal point of the campaign. The contemporary assortment takes the strong graphic T-shape and reinterprets it with a range of skeleton cuffs, bracelets, necklaces, rings and earrings in 18 karat gold – pink, yellow and white – and sterling silver. Diamonds also play a major role, whether in distinctive cut-outs, or in exquisite setting. Tiffany's Spring 2019 campaign showcases the integrated nature of designs that can be coordinated as an array or worn on their own.