Isithombe esiphelele sencazelo yobubaba senza abazali bazizwe beyizehluleki

Ucwaningo lwakamuva olwenziwa yi-Waterwipes lwembula ukuthi ukuveza izici “zesithombe esihle” sencazelo yegama elithi “ubaba” ngokwenkambiso yamasiko kubangela umuzwa wokukhungatheka phakathi kwabazali emhlabeni. Ephendula lezi zenzakalo, i-Waterwipes yethula i-hashtag ethi #ThisIsParenthood - iphrojekthi yomhlaba wonke enikezelwe ekubhaleni nasekuboniseni incazelo yangempela yobuzali ngendlela eyingqayizivele nethembekile. Kuyamangaza ukuthi umkhankaso othi #ThisIsParenthood, owethulwe ngokubambisana noMama noBaba kanye noLucy Cohen, umdidiyeli wefilimu oqokwe yi-BAFTA, uhlose ukuvula imigudu evuleleke kakhudlwana yezingxoxo mayelana nokuthi kusho ukuthini ukuba 'abazali' futhi ugxilise ukuzethemba kubazali. emhlabeni jikelele..

 

Ucwaningo olusha lomhlaba wonke luveze ukuthi ngaphezu kwengxenye yobaba nomama e-UAE banomuzwa wokuthi behlulekile phakathi nonyaka wokuqala wokuhlangenwe nakho kwabo njengomzali (51%) - bazi ukuthi lo muzwa uzwakala kakhulu komama kunobaba (57% uma uqhathaniswa no-43 %). Lo muzwa usuka emithonjeni eminingana, okuhlanganisa izeluleko ezibheke ohlangothini olulodwa zendlela yokuthola umzali okahle, ukuya ekugelezeni kolwazi olukhulu ku-Instagram, cishe ingxenye yesithathu yabazali e-UAE ivuma ukuthi Inkundla Yezokuxhumana ibafaka ingcindezi eyengeziwe ngokwemibandela belwela ukuba abazali abaqotho (28%). Ngaphandle kwalokho, ubaba oyedwa kwabahlanu ukholelwa ukuthi ukumelelwa nokuvezwa kobaba okahle ezikhangisweni kuyisici esibalulekile esibenza bazizwe sengathi bayehluleka endimeni yabo yokuba ngumzali (21%).

Ngenxa yale ngcindezi, abazali banomuzwa wokuthi abakwazi ukwethembeka ekufuneni kwabo umzali oqotho ngokombono wabo wenhloso (43%), futhi abangaphezu kwesigamu sabaphenduli babonisa ukuthi bayafihla ukukhathazeka kwabo futhi babonise isibindi esikhohlisayo kunalokho. kunokuvuma, ngobuqotho obuphelele, iqiniso labo elingokoqobo mayelana nendima eyabelwe bona njengabazali bangempela (53%). Kufanele kuqashelwe lapha ukuthi abazali beminyaka eyinkulungwane e-UAE bazizwa lokhu ngokujulile nangokujule kakhulu kunanoma yiliphi elinye iqembu lobudala, elinabazali ababili kokuthathu (61%) abazizwa ngale ndlela ngokusobala.

Lolu cwaningo luphinde lwabonisa ukuthi cishe izingxenye ezimbili kwezintathu zobaba nomama e-United Arab Emirates zinomuzwa wokuthi zikude nobuntu obujwayelekile obubonisa izici zobubaba obungokoqobo ngobuntu ababalandelayo ezingosini zokuxhumana (56%), lapho, ngokocwaningo, inani elikhulu kunobaba abafisa ukwethembeka okwengeziwe, abayisi-7 kwabangu-10 abaphendula bafisa sengathi kungaba nokumelelwa okunokwethenjelwa kwencazelo yokuba ubaba empilweni yangempela (72%) nakuzo zonke izinkundla zokuxhumana (67%).

Ngomkhankaso othi #ThisIsParenthood, i-Waterwipes ihlose ukwenza umehluko omkhulu emcabangweni nencazelo yokuba ubaba ngokugxila ekugqamiseni amaqiniso, ukuqondanisa izici ezingezinhle nezihle, kanye nokuhlanganisa abazali ukuze babonisane kanye nokuhlangenwe nakho komuntu siqu. Ekugcineni, sifuna ukwakha nokugxilisa ukwethembeka kubazali ngokuvula imigudu evulekile nethembekile yengxoxo mayelana nomqondo wokuba ubaba.

Mayelana nalokhu, ngakhuluma Kathy Kidd, IPhini likaMongameli Womhlaba Wonke Wezokumaketha e-Waterwipes ethi,  “Lolu cwaningo emhlabeni jikelele luyikhombisile imiphumela nokungenzeka kwalo, futhi lufika ngesikhathi lapho abazali bezizwa behluleka, ikakhulukazi lapho bezibona bezungezwe izithombe eziwumgunyathi ezingahlangene nencazelo yokukhulisa izingane ngendlela efanele. Njengenkampani yokuqala ubuqotho, silwela ukushintsha lowo mbono ngemikhiqizo yethu, ukukhangisa kwethu, nakho konke esikwenzayo.

Sibheke ngabomvu ukuthi abazali abavela kuwo wonke umhlaba bazosijoyina kule phrojekthi, futhi sithemba ukuthi bazokwabelana nathi ngolwazi lwabo siqu nge-hashtag. #LokhuUbuzali, ukuze sindawonye senze umehluko omkhulu ukuze sibe ngcono, futhi ekugcineni, ukuze siqale ukufaka ukuzethemba kubazali bomhlaba. “

Ukuze sethule umkhankaso othi #ThisIsParenthood, sibambisene nabazali abangu-86 kumazwekazi amathathu ukuze sikhiqize idokhumentari yemizuzu engu-16, amafilimu amafushane angu-12 kanye nochungechunge lwezithombe ezishuthwayo ezikhanyisa ukukhanya kobaba bangempela kunanini ngaphambili.

Washo U-Cécile de Scaly, Uthisha Oholayo Wabazali Nomndeni e-Angel Mama & Baby Care e-UAE kanye nombelethisi onguchwepheshe.“Ngikholelwa ukuthi ukuba umzali kuwuhambo oluhle nolujabulisayo, futhi kubalulekile ukuthi abazali abasha bathole ukwesekwa okwakhayo kokuhlangenwe nakho kwabo okusha nokuyingqayizivele. Namuhla, njengoba i-Waterwipes yethula uhlelo oluhloselwe ukuvala igebe lobuqotho nokwethembeka mayelana nencazelo yangempela yokuba ubaba, ngithemba ukuthi lesi sinyathelo sizokhuthaza abazali abengeziwe, sifaka ukuzethemba emakhonweni abo futhi sibenze babone ukuthi lapho bezizwa bejabule futhi benelisekile ngezinqumo zabo zokukhulisa izingane. , ukuba ubaba kuyoba okuhlangenwe nakho okubushelelezi futhi okuhle kubo nakubancane babo ababathandayo ezinhliziyweni zabo.”